There are some points in my career that have be a real pinch-me moment. Getting a call from Lacoste to ask me to design some nails sticker for them was DEFINITELY one. The best thing about it? They wanted to collaborate with me, not just do their own nail stickers! Very cool. So, why nail stickers?!
Basically, to cut a long story short…When I was showing at London Fashion Week in 2012 I noticed how many business cards the press and buyers get and I needed to come up with a creative way to showcase my details meaning they couldn’t possibly throw them away! And voila, I came up with nail stickers. They had all the business details on and the stickers were my most recognisable icons that were featured on my jewellery in stores like Net-A-Porter and Colette in Paris (skull, feather etc)
The stickers caused a real buzz at LFW and we started getting loads of emails asking where they could be bought. So, we made some (obviously here in the UK) and sold them for £5 a set. They went down so well. Lacoste’s PR must have seen them and reached out to me to design some for them.